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This web page doityarns.com states the following, "Sign up for the Do It Yarns Newsletter." We saw that the website also said " Get notified about sales and new products! Plus, get a coupon code for 10 off your first order! Lily Sugarn Cream Cotton Yarn." It also said " Kollage Creamy Flamé Milk Yarn. Stubby Cast Iron Skillet Handle Covers. Carol LaVelle Original Crochet Patterns. No products in the cart. No products in the cart. Lily Sugarn Cream Cotton Yarn. Kollage Creamy Flamé Milk Yarn. Stubby Cast Iron Skillet Handle Covers. Carol LaVelle Original Crochet Patterns." The header had cheap yarn as the highest ranking optimized keyword. It is followed by discount yarn, yarn, and medium 4 yarn which isn't as ranked as highly as cheap yarn. The next words doityarns.com used was worsted yarn. bulky 5 yarn was included but will not be viewed by search engines.